Most nonprofits focus their advertising on social feeds and search—but your next supporter isn’t just scrolling. They’re watching connected TV, streaming podcasts, and reading the news.

In this session, Nathan Saxman, a digital advertising expert from StackAdapt will explore how nonprofits can take advantage of underutilized channels like video, audio, native, and display ads to reach supporters in more meaningful moments.

You’ll learn:

• Why diversifying beyond Meta and Google is key to sustainable growth
• How to use channels like video and audio to deepen engagement and build trust
• Real examples of nonprofit campaigns across newer platforms—and how they performed
• How to tie these emerging channels into your full-funnel marketing strategy

If you’re looking to level up your digital advertising mix and stand out in a crowded space, this session will show you how to break through the noise—and expand your reach beyond the scroll.

Traffic means nothing if your digital experience leaks donors. This session will unpack what’s hurting your online conversion rates—from poor site UX and clunky donation flows to underperforming landing pages and ineffective storytelling.

We’ll explore what the fastest-growing nonprofits are doing differently, including smarter form design, landing page optimization, multi-touch donor journeys, and building systems that allow for quick changes and continuous improvement—so you can plug the leaks and raise more online.

Getting someone to click your ad is just the beginning. What happens after they sign up determines whether they become a lifelong supporter or engaged email subscriber, or disappear. 

In this session, you'll learn how to build an intentional follow-up strategy that nurtures new leads, deepens engagement, and leads to real results for your non-profit.

We’ll cover welcome sequences, content planning, and timing strategies so you can confidently convert ad-driven signups into donors, volunteers, or advocates.