Nonprofit Ad Day Sessions // 6.8.22

The typical internet user now spends more than 40% of their waking hours online. Everyone is wired in, all of the time. However, digital marketing in 2022 has become pay to play to really stand out and truly scale online conversions and revenue.

Digital advertising allows nonprofit marketers to harness the power of Google,Youtube, Bing, Facebook, Instagram, Linkedin and more to reach new audiences who are ready and willing to support your cause. However, it is critical for nonprofit marketers to stay on top of the latest ad trends in order to maximize one’s return on ad spend (ROAS).

Join Cameron Ripley, CEO of Community Boost as he breaks down the top 10 digital advertising strategies that are driving over $40 million in online revenue this year for over 400 Community Boost nonprofit partners.

A high-quality landing page is instrumental in setting yourself up for success with the Google Ad Grant. 

Too often, the landing pages you’re driving your audience to are not up to snuff — and this can be detrimental to your results. 

During this session, Katie Groke, Associate Digital Specialist @ Community Boost dives into the practical tips you need to create a high-performing landing page that maximizes your Google Ad results. You’ll walk away with:

• How to meet Google's standards to ensure that your ads do not get disapproved. 
• Best practices for pointing visitors to the right place quickly.
• Optimizing for a high-quality experience on your site

You’ll walk away with practical solutions for driving the best results through landing pages, common errors that lead to ad disapprovals, and troubleshooting tips.

Start creating the most effective Facebook + Instagram Ads! This workshop is designed to help you create ads drive higher engagement and increase your return on ad spend. You’ll learn:

• Best practices for Facebook ad creation and effective messaging. 
• Expert tips you need to drive optimal results with paid social ads.
• Insights from high-performing nonprofit advertisements. 

You’ll walk away with the know-how you need to create the best Facebook + Instagram ads for your nonprofit.

Dive into a real-Nonprofit Google Ad Grant live on screen and explore top low hanging fruit, top issues in most accounts and direct takes away to adjust your Google Grant through a real account on screen.

After the live audit, we will break into a Q&A lounge with our Google Grant Specialists to dive into your organization’s specific questions and challenges.

Are you accurately measuring the full impact of your Facebook campaigns? 

Recent changes, including Apple’s iOS 14.5 privacy update, iOS15 and the abandoning of 3rd party cookie tracking have created a reporting nightmare for marketers. 

Facebook’s offline conversion tracking is the perfect solution which gives you more freedom to report events back to Facebook than pixel tracking, and provides you with more accurate attribution while improving ROAS and overall bridging your optimization gaps.

Offline conversion tracking is a MUST in 2022!

In this day and age, people are constantly consuming media, and there's no better place for people to consume media than YouTube. Over 1 billion hours of YouTube are watched daily across the world!

In this session, you'll learn about how paid ads on YouTube can impact your marketing funnel and increase your donors. Our top 5 tips will help you start utilizing YouTube today and invest in brand awareness for as little as $250 a month.

Dive into a real-Nonprofit Facebook/IG (Meta) Account live on screen and explore low-hanging fruits, top issues in most accounts and direct takes away to adjust your Meta Ad Account through a real account on screen.

After the live audit, we will break into a Q&A lounge with our Facebook/IG Specialists to dive into your organization’s specific questions and challenges.

During this interactive session, we'll be going over the next steps nonprofit marketers can take to successfully capture attention and drive more results with digital advertising.

We'll be walking through:

• Practical ways to implement your learnings so you can optimize ads
• Access additional resources that will help you manage your ads and equip you for maximum success
• Additional opportunities for you to engage with the Community Boost team live - so you can leave with insights from the experts.

This session will substantially shortcut the time needed to quickly implement your learnings so you're ready to raise more with digital advertising.