Nonprofit Ad Day Sessions // 6.1.23
Explore the sessions taught by nonprofit marketing experts generating $115MM in revenue with advertising.
8 AM PST / 11 AM EST
Social Stage
Adapt + Thrive: Maximizing Reach + Magnifying Impact in the Ever Changing Digital Ecosystem
There are…
8.5 billion Google searches a day.
2.68 billion Youtube users.
2.96 billion active users on Facebook.
2.25 billion users on Instagram.
1.53 billion users on TikTok.
Your nonprofit’s audience today, and your audience of tomorrow, is online engaging everyday.
But are you reaching them where they are?
During this session, we’re diving into the latest digital advertising trends, so your nonprofit adapt your marketing strategy to thrive in the ever changing digital ecosystem.
Learn how you can target and engage your nonprofit’s audience today and reach new audiences by investing in the right digital advertising strategies proven to attract the most attention and increase your ROAS.
During this session, you’ll learn:
- Top digital advertising trends proven to drive results in 2023 based on learnings from 1000 nonprofits.
- Why digital advertising Is the solution to navigating fundraising in an economic downturn.
- How your nonprofit can easily implement these strategies into your plan + drive results throughout 2023.
Your nonprofit can adapt your strategy and thrive in 2023! Join this session to get actionable next steps for your organization to level up and scale your digital strategies.
Janaye Perry
Director of Sales @ Community Boost
Janaye Perry is the Director of Sales at Community Boost. Over the last 5 years, Janaye has equipped hundreds of nonprofits with the marketing solutions needed to scale impact. She is a certified CNP (Certified Nonprofit Professional) and some of her favorite Nonprofits include Equal Justice Insiative, Animal Equity, Habitat for Humanity.
9 AM PST / 12 PM EST
Social Stage
Search Stage
Top Meta Ad Strategies For Nonprofits In 2023
Meta remains one of the most effective social media platforms with the most active users (over 2.9 billion people)! We know firsthand how almost every size organization and budget can benefit from taking advantage of Meta’s advertising abilities. However, in order to not waste your time and budget – it’s essential that your org is actually implementing the best strategies to really reach your target audiences, maximize your ROAS, and increase your impact.
We’ve got our pulse on the latest Meta marketing updates, trends and top strategies so you can start the year feeling confident and excited about your 2023 campaigns! During this session, we’ll cover:
- 2023 Upcoming trends for Meta advertising
- Top strategies to both target new audiences and engage your current supporters
- Real world impact: actual examples of top performing ads and campaign strategies
The Roadmap For Maximizing Growth In 2023 With The Google Ad Grant
The shifting landscape of user behavior makes it more important than ever to connect to audiences that are looking to take action. The Google Ad Grant allows your organization to harness the power of search intent and drive website traffic that is looking for a cause like yours. If you’re not utilizing the $10,000/month of free ad spend on Google’s Search Engine Results Page, this session is the perfect place to dip your toes in the world of Google Ads for nonprofits.
Join Emily Fisher, Digital Supervisor of Search at Community Boost, as she talks to Chris Taylor, Program Manager of In-Kind Product Giving at Google.org, about the roadmap for the Ad Grant in 2023. You’ll walk away with:
- A look into the impact and vision for the Google Ad Grant program
- An overview of the Ad Grant, including key features, benefits, and how to apply
- Strategies for how to use the Ad Grant effectively
- A better understanding of how to incorporate the Ad Grant into your digital marketing strategy
Andrew Higdon
Associate Digital Specialist @ Community Boost
Andrew is an Associate Digital Specialist working on Meta Advertising. With a date-driven, results-oriented mindset, his focus is on lowering CPR and maximizing ROAS leading to long-term campaign success.
Emily Fisher
Google Ad Grants Area of Practice Manager @ Community Boost
Emily Fisher is the Digital Supervisor of Search at Community Boost. Seeing the full potential of the Google Ad Grant, Emily uses search ads to combine aspects of creativity and data analysis to help nonprofits further their goals.
Lauren Wallis
Digital Specialist @ Community Boost
Lauren is a Digital Specialist at Community Boost dedicated to helping our local and global nonprofit partners leverage Meta advertising (Facebook + Instagram) to scale their impact.
10 AM PST / 1 PM EST
Social Stage
Search Stage
How Park City Community Foundation Leverages Omni-Channel Digital Advertising To Drive Growth
Closing The Donor Loophole Through Google Ads Remarketing
But what digital ad strategies were most successful, and how did they achieve long-term success?
Join this session with Christine Coleman, Sr. Marketing Strategist @ Park City Community Foundation, and Michael Goodrum, Director of Client Service at Community Boost, to learn how they worked together in order to drive growth and get a high return on investment at their organization.
During this session, you’ll learn:
- The top digital advertising strategies used to drive success year-round and during year-end.
- How Park City determined the digital advertising strategies that worked best for them and adapted their plans.
- Communicating ROI to get buy-in from leadership for digital advertising.
- Building a long-term relationship + driving growth with a digital marketing agency.
You’ll leave with the practical takeaways you can use to drive similar results at your organization.
One of the biggest challenges nonprofits face in today’s fast-paced digital world is not being able to reach your audiences: it’s staying top of mind.
And with remarketing, you’re able to do just that!
During this session led by Jake Stowers, Google Ads Supervisor at Community Boost, you’ll access the highly effective and advanced retargeting strategies that span across Google Ads Display, YouTube, and even Search campaigns. We'll discuss how each of these Google Ads campaign types work to reach users at the right place, time, and frequency to finally drive them to take action. You’ll learn:
- An overview of how YouTube, Display, and Search campaigns target users on the Google Ads Platform
- How to best leverage remarketing for each of these three campaign types
- Considerations for remarketing creative and landing page experiences
- You’ll walk away equipped with the strategies you need to keep your audience engaged with your organization.
Michael Goodrum
Director of Client Service
Michael Goodrum is the Director of Client Service at Community Boost. As one of Community Boost's first team members, Michael has merged his lifelong passions of human psychology & social dynamics with digital marketing to drive results across hundreds of campaigns for our nonprofit partners. He now helps lead the Client Service team while still working directly with some of Community Boost's highest impact partners.
Jake Stowers
Google Ads Supervisor @ Community Boost
Over the past decade, Jake has hone a multitude of digital marketing strategies, built several high-performing teams, and has trained over a hundred practitioners on how to achieve success through the Google Ads platform.
Christine Coleman
VP of Communications and Marketing for Park City Community Foundation
Christine Coleman (she/her) is a senior marketing professional with 20 years of experience working with nonprofit organizations and foundations. As Vice President of Communications and Marketing for Park City Community Foundation, she focuses on all areas of the marketing mix including, branding, content management, digital marketing, and public relations. She also directs Park City’s annual giving day, Live PC Give PC, which brought in $5.2 million in 24 hours last year.
11 AM PST / 2 PM EST
Social Stage
Search Stage
Live Facebook & Instagram Ads Feedback
Let’s Pivot And Thrive: A Guide To Google Analytics 4 in 2023
Ever wondered how the smartest digital specialists in the world run Facebook and Instagram Ads? Wonder no more!
In this session we’ll be inviting multiple lucky nonprofits up on stage to review their ads strategies live. Really, live!
They’ll share their screens while our specialists give specific, actionable feedback. You’ll get to see the exact, specific edits our team of specialists makes to help nonprofits of all shapes and sizes make the most of their Facebook Ads.
On July 1, 2023, standard Universal Analytics properties will stop processing data.
This means, you have to plan now to switch over to Google Analytics 4!
During this session we will take a look at Google Analytics 4 and help you prepare for the platform shift. GA4 will be the required version of Google Analytics beginning this summer so we will be reviewing the the ins and outs of the platform to help you prepare for the transition happening next month! You’ll walk away with
- The benefits of using Google Analytics as a nonprofit.
- Why they’re updating their platform
- Learn how to prepare your Google Analytics account for GA4
- How to navigate the platform.
Eric Linssen
Program Manager @ Community Boost Accelerator
Eric has deep marketing expertise both in the for-profit and nonprofit worlds. He’s helped scale venture backed startups and personally managed $5m+ in ad spend for some of the biggest nonprofits in the world. In his free time he likes to make ceramics, surf(or try), read books, and do yoga. He loves nonprofits… and he loves YOU.
Abraham Ponce
Associate Google Analytics Specialist
As a vital member of Community Boost’s Analytics team, Abraham brings a strong background in Data Analytics to provide daily support for our tracking needs. With a keen focus on optimizing tracking processes, he has successfully guided numerous clients through the migration from Universal Analytics to GA4. Abraham’s expertise extends to the utilization of tools such as Google Tag Manager, JavaScript web scraping, and close collaboration with various donation platform partners to deliver exceptional results.
Chloe O'Rourke
Meta Senior Digital Specialist @ Community Boost
Chloe O'Rourke is a Meta Senior Digital Specialist at Community Boost. Over the last 3 years, she’s manage ad campaigns for hundreds of nonprofits, specializing in increasing ROAS for Facebook and Instagram ads to drive donations + engagement.
12 PM PST / 3 PM EST
Social Stage
TikTok Advertising for Nonprofits: A Complete Guide to Connect with the Next Generation of Donors
In this session you will walk away with:
- The benefits of using TikTok for nonprofit advertising, including its potential for reaching younger generations and building a community around your cause.- Strategies for creating compelling content on TikTok, both through organic and paid advertising, as well as how to measure the success of your campaigns.
- Practical tips for working with influencers on TikTok and using their audiences to increase your nonprofit's reach and impact.
Search Stage
Interactive Live Google Ads Q&A
Google search is a game of small tweaks. Press a couple of buttons differently, find one good keyword, and you can change your growth trajectory forever.
In this session we’ll be inviting multiple lucky nonprofits up on stage to help them find the specific tweaks that can unleash the power of their search ads. We’ll review their ad accounts live and everyone will come away with actionable and specific insights and tweaks that they can make to their search ads today.
Plus, we’ll be engaging to answer all of your most pressing questions around all things Google Ads!
Regan Dishon
Director of Innovation @ Community Boost
Regan Dishon is the Director of Innovation for Community Boost Consulting. Regan joined the cBC team in 2017 when we were less than 10 team members and has had the ability to work with over 500 nonprofits directly since then. Currently, his role is to oversee the Research and Development of new advertising channels to ensure that Community Boost Consulting is consistently offering the most relevant digital marketing services to our clients.
Eric Linssen
Program Manager @ Community Boost Accelerator
Eric has deep marketing expertise both in the for-profit and nonprofit worlds. He’s helped scale venture backed startups and personally managed $5m+ in ad spend for some of the biggest nonprofits in the world. In his free time he likes to make ceramics, surf(or try), read books, and do yoga. He loves nonprofits… and he loves YOU.
Shadae McCallum
Social Media Digital Specialist @ Community Boost
Shadae McCallum is a model, social media influencer, and a new team member at Community Boost. She has used her knowledge of social media to grow her total following to over 400,000 followers. She has used her social media knowledge to leverage her following and build a personal brand.
Katie Groke
Search Digital Specialist @ Community Boost.
Katie Groke is a Search Digital Specialist at Community Boost. Over the past 2 years, Katie has worked with over 100 nonprofits, running and optimizing ads to help them scale impact. Prior to Community Boost, Katie worked in the nonprofit sector as a Communications Manager, and brings her learnings through firsthand experience to help nonprofits further their mission.
1 PM PST / 4 PM EST
Social Stage
Search Stage
Tune in to Success: Mastering Digital Audio Advertising for Nonprofit Growth
Google 301: Unlocking the Potential of Google Ads: A Deep Dive into Google Paid Ads and the Google Ad Grant
Join us for an engaging webinar that will reveal how your organization can harness the power of digital audio advertising to reach and engage new audiences. As a superior alternative to traditional radio advertising, digital audio offers nonprofits cost-effective, targeted, and measurable solutions to amplify their message. In this webinar, we'll explore the world of digital audio advertising, diving into popular platforms such as Spotify, Pandora, PodcastOne, SoundCloud, and more.
Discover innovative strategies, best practices, and success stories that will help you effectively use these platforms to boost your nonprofit's awareness, fundraising, and impact. Join us to unlock the potential of digital audio advertising to make a real difference in your organization's growth and success!
The session will focus on the key differences between paid advertising and the Google Ad Grant. Attendees will learn about the advantages and disadvantages of each option, and how you can use both channels to level up your digital marketing strategy. The session will also provide actionable insights and tips on how to create effective ad campaigns using both paid advertising and Ad Grants. The overall objective of this session is to help attendees fully unlock the potential of Google Ads and achieve their nonprofit goals. Attendees will learn
- Bidding Strategies to maximize your ROI
- Keyword match types and ranking for your organization’s search terms
- Budgeting: The number of campaigns you should be running to drive the highest impact and how much you should be spending.
- Metrics: Insight on what data to look for to determine your cost per acquisition and drive home impact.
Ashley Brannan
Senior Channel Advancement Lead @ Community Boost
Ashley Brannan is the Senior Channel Advancement Lead and supports the team in advancing our digital marketing strategies. Recently she’s been on the forefront of advancing of our digital audio advertising services here at Community Boost.
Katie Groke
Digital Specialist @ Community Boost
Katie Groke is a Search Digital Specialist at Community Boost. Over the past 2 years, Katie has worked with over 100 nonprofits, running and optimizing ads to help them scale impact. Prior to Community Boost, Katie worked in the nonprofit sector as a Communications Manager, and brings her learnings through firsthand experience to help nonprofits further their mission.
Lexy Brodt
Associate Digital Specialist @ Community Boost
Lexy Brodt is an associate digital specialist at Community Boost. Lexy serves nonprofit clients across multiple digital platforms, including the Google Ad Grant, Google Paid Search and Microsoft Ads for Social Impact. With a background in Journalism and Economics, Lexy aims to drive results through both quality content creation and data analysis.
2 PM PST / 5 PM EST
Social Stage
From Advertising to Impact: Insights From The Digital Advertising Experts
During this panel discussion led by Janaye Perry, Director of Partnerships at Community Boost, you’ll connect with our nonprofit marketing experts here at Community Boost to hear their stories, struggles, lessons, and suggestions through their digital advertising journeys while serving over 1000 nonprofits.
We’ll be pulling back the curtain to get real about practical learnings about digital advertising, and exploring their top advice to nonprofits professionals to empower them to thrive in the digital world.
During this session, our panelists will dive into:
- Real life lessons + insights learned from running digital ad campaigns with over 1000 nonprofit partners.
- Practical recommendations from one nonprofit marketer to another about how you can implement these learnings
- All of your most pressing questions, so you can come away with real insights and ideas from our team of experts!
Janaye Perry
Director of Partnerships @ Community Boost
Janaye Perry is the Director of Partnerships at Community Boost. Over the last 5 years, Janaye has equipped hundreds of nonprofits with the marketing solutions needed to scale impact. She is a certified CNP (Certified Nonprofit Professional) and some of her favorite Nonprofits include Equal Justice Insiative, Animal Equity, Habitat for Humanity.