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8 AM PST

Fueling Year-End Fundraising Success: Marketing Strategies to Engage, Amplify, and Surpass Goals

Join Michael Goodrum, Director of Client Service at Community Boost, as he moderates a dynamic panel discussion with three leading nonprofit organizations about how they’re approaching marketing in year-end 2023!

 

During this engaging session, the panel will be spilling all their secrets! We’ll be exploring the proven ways they have driven success through their year-end fundraising, how their approaching marketing to see even greater results this year, and the practical ways they’re overcoming challenges. You’ll learn:

 

  • Top digital marketing strategies driving year-end success in 2023.
  • Proven strategies and examples on how to increase your online audience and drive engagement ahead of year-end.
  • Tactics to increase donor conversions, gift size, and more
  • Strategies to navigate common challenges, overcome donor fatigue, and craft compelling campaign narratives that resonate with potential donors.

 

Discover practical insights, gain actionable tips, and explore effective approaches to attract more donors, boost fundraising efforts, and overcome the challenges faced during the crucial year-end period.

Michael Goodrum

Director of Client Service @ Community Boost

Michael Goodrum is the Director of Client Service at Community Boost. As one of Community Boost's first team members, Michael has merged his lifelong passions of human psychology & social dynamics with digital marketing to drive results across hundreds of campaigns for our nonprofit partners. He now helps lead the Client Service team while still working directly with some of Community Boost's highest impact partners.

8:45 AM PST

The Simplest 1-Person Year-End Fundraising Playbook You've Ever Seen

Year end fundraising is hard. Especially as a 1-person nonprofit marketing team. You know what makes it easier? A proven playbook.

 

Join Eric Linssen, Program Manager for the Community Boost Accelerator, to discover the simple yet effective playbook you can use to raise more money and stress less this year end.

During this session you'll learn: 

  • Community Boost's proven year-end fundraising playbook for a 1-person team.
  • How to stand out with a compelling and creative campaign.
  • Our 1-Page Year End Marketing Plan template.
  • Exact sequences of what to do when to knock your fundraising goals out of the park.

Eric Linssen

Accelerator Program Manager @ Community Boost

Eric Linssen is the Program Manager for the Community Boost Accelerator. Eric has deep marketing expertise both in the for-profit and nonprofit worlds. He’s helped scale venture backed startups and personally managed $5m+ in ad spend for some of the biggest nonprofits in the world. Eric lives and breathes helping 1-person nonprofit marketing teams operate more efficiently and effectively than 10-person teams. He's excited to share the exact playbook he uses to do that with you today!

9:30 AM PST

Winning Email Marketing Strategies Unlocking Year-End Fundraising Success

Are you ready to supercharge your year-end fundraising efforts? Join us for an engaging session where we delve into the art of building a highly effective year-end email series. Discover the winning content and strategies that will captivate your audience and drive compelling results.

 

During this session, we'll explore key questions that often arise when creating an end-of-year ask:

 

How frequently should you send emails to maximize impact without overwhelming your supporters?

Which days yield the highest open and engagement rates, ensuring your messages stand out amidst the holiday email clutter?

How can you connect with your audience amidst the deluge of seasonal emails flooding inboxes?

Who should be the focus of your content to maximize donation conversions?

 

By the end of this session, you will:

  • Gain a comprehensive understanding of what a successful year-end email series should encompass.
  • Discover innovative strategies to cut through the noise and stand out in crowded inboxes during the holiday season.
  • Uncover optimal timing and frequency tactics to maximize open rates and engagement with your messages.

Don't miss this opportunity to unlock the secrets of crafting a powerful year-end email series that drives increased support for your nonprofit organization. Join us and elevate your year-end fundraising campaigns to new heights!

Eric Stehnach

Email Marketing Channel Lead @ Community Boost

Eric is an Email Marketing Channel Lead with 3 years of experience. He brings expertise in email marketing strategy, campaign management and automation, and customer service. She is dedicated to helping nonprofits achieve their goals by communicating their missions to their supporters in a way that inspires them. Eric helps us develop execute and improve the communications between our clients and their supporters.

5-Oct-25-2022-10-18-16-4003-PM

10:15 AM PST

Mastering Meta Ad Strategies For Year-End Fundraising Success

As the year comes to a close, it's crucial for organizations to implement effective strategies to maximize their success and set a strong foundation for the upcoming year. In this session, we will explore the top meta strategies that can help you navigate the year-end period with confidence and achieve your goals.

 

Join us as we delve into the latest industry insights and best practices for optimizing your campaigns, enhancing engagement, and driving revenue growth. Learn how to leverage cutting-edge strategies, data-driven decision-making, and innovative marketing tactics to gain a competitive edge in today's dynamic market.

 

You'll walk away with:

  • Top strategies for year-end on meta
  •  How to prepare for year-end
  • Downloadable cheat-sheet to guide you through giving Tuesday & year-end

Andrew Higdon

Associate Digital Specialist @ Community Boost

With a passion for social impact, Andrew specializes in Meta advertising for nonprofits. His skills include data analysis, content creation, and digital strategy. As a certified Digital Marketing specialist, Andrew strives to help organizations achieve their goals and maximize their ROI through digital advertising.

11:00 AM PST

Workshopping Google Ad Grants Campaigns: Setting the Stage for Year-End Success

Join us for a hands-on workshop dedicated to strategizing your nonprofit's Google Ad Grant campaigns and laying the groundwork for year-end success. Learn how to leverage the unique benefits of the Ad Grants program, maximizing its potential to increase your online visibility and attract valuable supporters.

 

During this session you'll learn:

  • How to create Google Search Ads campaigns based on your organization's goals
  • Strategies that will help increase your visibility on Google's Search Engine Results page now so that your target audience is primed to give during year-end
  • Steps on how to apply for the Google Ad Grant

Don't miss this opportunity to fine-tune your Google Ad Grants campaigns now to set yourself up for year-end success.

Lisette Jimenez

DIGITAL SPECIALIST @ COMMUNITY BOOST

Lisette is a Digital Specialist with years of experience in the industry. She brings expertise in digital marketing, social media, and email marketing, and is passionate about helping nonprofits improve their online presence and connect with their audiences. A valued team member, she helps us develop and implement digital strategies that increase engagement, drive conversions, and support our clients' missions.

11:45 AM PST

Ask The Experts: Year-End Fundraising Q&A

Have burning questions about maximizing your year-end fundraising efforts? Look no further! Join us for an exclusive Ask the Experts Q&A session featuring digital specialists from Community Boost who are ready to answer all your questions to help you navigate year-end fundraising so you can drive the most funds during year-end 2023.

 

Year-end fundraising is a critical period for nonprofits, and getting it right can make a world of difference. This session empowers you to tap into the knowledge and experience of digital specialists part of the team who has worked with over 1000 nonprofits and raised more than $100MM.

 

Don't miss this unique opportunity to have your year-end fundraising questions answered by seasoned experts. Whether you're a seasoned pro or just starting out, this Q&A session is your chance to gain valuable insights.

 

Let's make this year-end your most successful one yet!

Eric Linssen

Accelerator Program Manager @ Community Boost

Eric Linssen is the Program Manager for the Community Boost Accelerator. Eric has deep marketing expertise both in the for-profit and nonprofit worlds. He’s helped scale venture backed startups and personally managed $5m+ in ad spend for some of the biggest nonprofits in the world.

Chloe O'Rourke

Meta Senior Digital Specialist @ Community Boost

Chloe O'Rourke is a Meta Senior Digital Specialist at Community Boost. Over the last 3 years, she’s managed ad campaigns for hundreds of nonprofits, specializing in increasing ROAS for Facebook and Instagram ads to drive donations + engagement!

4-Oct-25-2022-10-18-16-3637-PM

12:30 PM PST

Storytelling Strategies Fueling Multi-Channel Year-End Fundraising Success

Prepare to embark on a journey where the art of storytelling becomes the driving force behind your year-end fundraising success! During this session, we'll unveil the transformative power of narratives in the context of your multi-channel marketing efforts.

 

Here’s what you’ll learn:

  • Strategic Storytelling: Learn how to strategically weave compelling narratives into every facet of your multi-channel year-end campaign, from emails to social media, and beyond.
  • Cross-Channel Consistency: Discover the secrets to maintaining a consistent and emotionally resonant message across all your communication channels, ensuring maximum impact.
  • Real-World Insights: Explore real success stories of organizations that have harnessed the storytelling magic to fuel their multi-channel campaigns and achieve remarkable results.
  • Hands-On Exercises: Put theory into practice with interactive exercises designed to refine your storytelling skills and empower you to craft persuasive narratives that drive action.
  • Expert Guidance: Benefit from the wisdom of our seasoned experts, ready to answer your questions and provide personalized advice to elevate your year-end campaign.

Join us for this enriching session, and unlock the full potential of storytelling as a catalyst for multi-channel year-end campaign success. Your journey to inspiring generosity and making a lasting impact begins here! 🚀

Candace Cody

Digital Events Manager @ Community Boost

Candace Cody is a results-driven Digital Events Manager at Community Boost, with 8+ years of experience empowering nonprofits to thrive. As a skilled webinar host and virtual event organizer, Candace provides invaluable digital marketing expertise to help nonprofits reach their goals and drive growth. Leading the effort for The Nonprofit Marketing Summit since 2022, she has empowered over 63,000 nonprofit professionals to scale their impact. Candace's innovative approach, unwavering commitment to the nonprofit sector, and dynamic leadership make her a trusted resource for organizations seeking to thrive in the digital space.

Geraldine Zamora

Account Director @ Community Boost

Geraldine Zamora is an Account Director with expertise in various digital marketing channels including Facebook/Instagram Ads, Google Ads, LinkedIn, Twitter, SEO, and email curation. With a proven track record of success, she helps our nonprofit clients develop and implement effective digital marketing strategies that increase their online visibility, engagement, and support.

1:15 PM PST

Power-up Your Year-End Strategy With Youtube Ad Retargeting

Discover one of the best-kept secrets to year-end fundraising success: YouTube Ad Retargeting. It's a game-changer that often costs mere pennies to reach your existing audience. 

 

This session, "Unlocking Year-End Success: The Hidden Power of YouTube Ad Retargeting," will unveil this potent tool and show you how to keep your audience engaged across multiple channels, ultimately driving more conversions for year-end gifts.

🌟 What to Expect:

  • YouTube's Hidden Potential: Uncover the often-overlooked potential of YouTube in your year-end strategy, and why it's a secret weapon for success.
  • Cost-Efficient Engagement: Learn how YouTube Ad Retargeting can deliver cost-effective engagement with your existing audience, making every dollar count.
  • Multi-Channel Mastery: Discover how to seamlessly integrate YouTube ads into your multi-channel marketing efforts, creating a cohesive and persuasive year-end campaign.
  • Conversion Boosting: Explore strategies to turn engaged viewers into passionate year-end donors, propelling your fundraising efforts to new heights.

Get ready to unlock the hidden power of YouTube Ad Retargeting and harness its potential to supercharge your year-end fundraising. Join us for a session that could be the key to your most successful year-end campaign yet! 🚀

Katie Groke

Senior Digital Specialist @ Community Boost

Katie Groke is a Senior Digital Specialist at Community Boost. Over the past 2 years, Katie has worked with over 150 nonprofits, running and optimizing ads to help them scale impact.

2:00 PM PST

Drive Action For Your Year-End Campaign With Conversion Design

Every digital marketing campaign funnels traffic to your website, but are you maximizing the full potential of these visits?

 

Learn how to amplify your website's potential with conversion design. By deploying strategic design elements, you can potentially DOUBLE your website's performance in various areas: from generating leads and increasing volunteer participation to promoting events and boosting donations.

 

In this session, we'll talk about how conversion design can inspire your site visitors to take action and fuel your cause.

Karen Nguyen

Creative Design Specialist @ Community Boost

Karen Nguyen is a Creative Design Specialist with over 4 years of experience in the creative field. Her expertise lies in developing engaging designs that captivate audiences and tell powerful stories.

2:45 PM PST

The Year-End Boost Panel: Maximizing Fundraising Results in 2023

Join us for candid conversation with our esteemed Community Boost speakers and get ready for an enlightening discussion on how to maximize your year-end fundraising results!

 

No topic is off-limits: the Community Boost team will be tackling all the challenges that comes with year-end fundraising and providing the insights needed to overcome them, as learned from our experience working with over 1,000 nonprofits, raising an astounding $100 million. In this session, we'll unveil the strategies, tips, and best practices that have fueled this remarkable success.

 

You’ll discover innovative approaches, proven techniques, and the latest trends in the ever-evolving world of fundraising. This panel discussion promises to be a game-changer for nonprofits of all sizes and missions.

 

You’ll leave equipped with the practical insights and tools needed to raise more during year-end 2023 and set yourself up for massive growth in 2024.

Ernad Civic

Director of Marketing @ Community Boost

Ernie Civic is a dynamic force in the world of nonprofit marketing and fundraising, with over a decade of experience helping organizations make a meaningful impact in their communities. As Director of Marketing at Community Boost, Ernie has led innovative campaigns and strategies resulting in measurable growth and increased engagement. He created the Community Boost Accelerator, empowering countless nonprofits to achieve their goals. Ernie's passion for empowering nonprofits to succeed is unmatched, having previously worked with hundreds of organizations generating tremendous fundraising success. With his leadership, vision, and expertise, Ernie is a true force for good.

5-Oct-25-2022-10-18-16-4003-PM