Michael Goodrum will explore key strategies for ensuring your nonprofit's best year-end, leveraging real-time examples and data from last year’s successful campaigns. This session will equip you with the foundational tactics, automation tools, and insights needed to maximize your year-end fundraising and lay the groundwork for long-term success in 2025.

Key Takeaways:

1. Discover how to grow and engage your donor audience for maximum year-end fundraising.
2. Learn essential automation to streamline your campaign and drive more donations in November and December.
3. Get strategies for increasing average gift sizes and improving donor retention through customized year-end asks.

The year-end is the most competitive time to reach donors through email marketing, and standing out is critical. Gregory Travis will guide you through proven strategies to break through the inbox clutter and craft compelling emails that resonate with your supporters. Learn how to maximize your email performance with creative subject lines, engaging copy, and strategic timing, all tailored to the holiday giving season.

Key Takeaways:

1. Learn how to craft email campaigns that cut through holiday noise and capture your audience’s attention.
2. Discover personalized approaches to segment your donor lists for relevant, engaging content.
3. Master the timing and execution of compelling calls to action to increase year-end donations.

Elevate your nonprofit's digital strategy with cutting-edge Meta advertising techniques tailored for year-end success. Whether you're new to Meta ads or experienced in the platform, Andrew Higdon will provide valuable insights and proven strategies to drive sustainable growth. With a focus on data-driven approaches, this session will help you optimize your Meta ads for immediate impact and long-term success.

Key Takeaways:

1. Learn how to set strategic goals and implement advanced Meta ad strategies that yield measurable outcomes.
2. Discover creative ways to engage Millennials and Gen Z, turning them into loyal supporters.
3. Simplify your Meta-advertising strategies for maximum efficiency and effectiveness during the year-end period.

Get ready to unlock the secrets of turning casual visitors into committed supporters! In this session, you'll dive into data-driven A/B testing and learn how to boost your nonprofit’s website conversions. Whether you’re a tech newbie or a seasoned pro, Jared Yakle will share practical tips, tricks, and strategies to maximize your website’s impact and drive visitors to take meaningful actions that support your mission.

Key Takeaways:

1. Learn how to maximize web visitor conversions with actionable A/B testing strategies.
2. Discover how to decrease your cost per acquisition by optimizing your website's user experience.
3. Get proven techniques to increase donations and drive more visitors to take desired actions on your site.

Unlock the power of Google Analytics 4 (GA4) to transform your year-end fundraising efforts. This session will equip you with the strategies to set up, implement, and optimize GA4, allowing you to gather valuable insights and drive donor engagement. Whether new to GA4 or enhancing an existing setup, Zoey Brown will guide you through practical techniques to maximize your impact.

Key Takeaways:

1. Build a solid GA4 foundation tailored to your nonprofit’s specific needs for year-end success.
2. Optimize your tracking strategy to capture actionable insights for your campaigns.
3. Use effective measurement techniques and real-world examples to refine and improve your data-tracking processes.

As the year-end approaches, standing out in a crowded fundraising space is essential for nonprofits. In this session, Chloe O'Rourke will guide you through the critical elements of branding that can elevate your year-end campaigns and help you forge deeper connections with your supporters. From refining your messaging to creating visual elements that resonate, you'll learn how to position your nonprofit as a leader in its cause, driving donations and long-term engagement.

Key Takeaways:

1. Learn how to create a consistent and compelling brand message that resonates with your audience during year-end fundraising.
2. Discover strategies to visually enhance your campaigns and make your nonprofit stand out across digital platforms.
3. Get insights into building emotional connections through storytelling to deepen donor loyalty and trust.

Harness the full potential of Google Ad Grants to take your year-end fundraising to the next level. In this session, Emily Fisher will walk you through actionable strategies to maximize the impact of your Google Ad campaigns, ensuring your nonprofit reaches the right audiences at the most critical time of the year. Learn how to optimize your ad spend, refine targeting, and use data-driven insights to supercharge your year-end efforts.

Key Takeaways:

1. Discover how to optimize your Google Ad Grant campaigns during the year-end season to reach and engage more potential donors.
2. Learn strategies to refine targeting, keywords, and messaging to increase engagement.
3. Utilize Google Ads analytics to track success and improve conversion rates, driving more impactful year-end results.

Join Katie Groke, a seasoned expert in digital search channels, as she leads a comprehensive workshop on utilizing YouTube and Display Ads to engage and grow your nonprofit’s audience. With a deep background in Google Ad Grant, Paid Search, and YouTube Ads for Social Impact, Katie will show you how to build detailed user personas and effectively use Google’s powerful targeting tools to convert viewers into committed supporters.

Key Takeaways:

1. Learn how to create precise user personas using Google’s demographic and behavioral analytics to drive more focused and impactful campaigns.
2. Uncover Google’s targeting features to ensure your ads reach the most relevant audience.
3. Get actionable strategies for setting up and optimizing your YouTube and Display ads to maximize engagement and conversion rates.

Learn how to create compelling appeals that drive donations and deepen donor engagement during the critical year-end season. Ashley Brannan, an expert in innovative digital strategies, will guide you through the essential components of successful appeal writing, from crafting persuasive messages to optimizing the timing and frequency of your asks. This session will equip you with the tools to inspire your supporters and maximize your fundraising results.

Key Takeaways:

1. Discover how to craft emotionally resonant appeals that motivate donors to act during the year-end.
2. Learn best practices for timing and frequency to ensure your appeals reach the right audience at the right time.
3. Optimize your messaging and calls to action to drive increased donations and engagement.

Join Gage Bliven and a panel of distinguished digital marketing experts from Community Boost for a closing discussion on maximizing year-end fundraising efforts. This interactive panel will dive into the day’s key insights, including community-first advertising strategies, AI-powered campaigns, paid search optimizations, and digital tools designed to drive engagement and boost revenue during the critical holiday season. Each expert will share actionable strategies to help your nonprofit finish the year strong and lay the foundation for sustainable growth in 2025.

Key Takeaways:

1. Gain a comprehensive overview of current trends and strategies for year-end fundraising and donor engagement.
2. Get answers on AI integration, search advertising, and community-first strategies to amplify year-end results.
3. Walk away with practical steps to enhance donor engagement, increase holiday donations, and prepare your nonprofit for success in 2025.